With 20+ years of product leadership experience, Diana Stepner is a coach, speaker, and teacher who elevates product leaders and improves team dynamics by putting people first.
Blending her background in innovation alongside business, technology, and user experience, she brings a unique perspective of industry expertise and human-centered coaching.
Diana is here to partner with you to connect the dots between where you are now and your desired future. Ready to chart your path to growth and possibility?
INDIVIDUAL & TEAM COACHING
My primary service is personalized one-on-one coaching tailored to emerging and seasoned product leaders and managers in tech. I focus on unlocking your potential, helping you navigate transitions, and creating high-performing teams. I don't believe in one-size-fits-all frameworks. Instead, I work alongside you to develop a personalized coaching approach that fits with you. Check out my Coaching FAQs to learn more.
PRODUCT CONSULTING & WORKSHOPS
Leaders often prioritize team and business outcomes over their own growth. However, investing in yourself is key to driving effective leadership—whether you're stepping into a new role or leading a team through transformation. By focusing on both individual and collective growth, you can enhance organizational performance, foster innovation, and achieve sustainable impact. Let’s collaborate on a tailored program to support your specific goals, drawing on my experience in product, innovation, and coaching.
Product Speaking Opportunities
How you lead your product team in a changing world requires knowing what to do and equally important, what not to do. I call upon my experience as a product executive to share why leadership presence could use a makeover and how to define a culture of curiosity. Previous conferences, podcasts, talks include Mind the Product, Product Management Association, Product Mastery Now, and Productized.
20+
Years of product leadership experience
$500m
Led teams responsible for
(in revenue)
150+
Hours coaching
product leaders
19
Countries where I led teams
Have you ever thought of yourself as the product of all your efforts and energies?
Diana is a Silicon Valley native who believes in the power of putting people first. For over 20 years, Diana built and led global product teams - discovering launching people is even more rewarding than launching products. This awareness led her to focus on coaching, combining extensive product leadership experience with a human-centered approach to help ambitious product leaders unlock their full potential.
By partnering with Diana, you develop a deeper self-awareness, aligning your actions with your vision, and embracing your authentic leadership style. Diana believes every person holds untapped potential, and she's here to help you discover yours.
Diana's background includes leading teams in startups (E.piphany, Cheapflights - bought by Kayak, and SimplePractice), enterprise organizations (Salesforce, Monster, Pearson), digital agencies (Razorfish, part of Publicis) and software consulting (Epsilon, E.piphany). She also has a MIMS from UC Berkeley and an MBA from Boston University.
Testimonials
What people say
Diana is a very passionate and caring leader. She was instrumental helping to scale the product organization, while at the same time moving from feature squads to empowered teams. Diana is a phenomenal people manager who coaches, nurtures and mentors talent on her team.
Chief Product Officer
Diana has the rare ability of seeing an innovation opportunity, setting the strategy for getting there, and motivating a team to drive toward it in their way - all at scale with drive and efficiency and coaching and mentorship to achieve their goal and coalesce as a team in the process.
Product Director
Diana is one of the strongest product managers and leaders I have ever met. If you're a seasoned professional, you'll enjoy being motivated and challenged by Diana. If you're still learning the trade, I can't think of a better person to help you build a solid foundation and develop the techniques necessary for success.
Senior Product Director
Client collaborations
Connections
Let's chart the future of product leadership together.
